Jordan Rossman was inspired by the Curaytor Marketing Plan and created a custom reel to highlight his local market

Since 2018, Trueblood Real Estate has built a culture that looks as good online as it is in person.

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The goal at Trueblood Real Estate is to become the top brokerage in Central Indiana. With already three offices in the state, Jim Trueblood and his team know how to attract and retain the right talent. Here's how they started and how it's going:

22 agents in 2018

67 agents in 2019

152 agents in 2020

When you scroll through their website, it's obvious why their numbers are exploding. Their culture code, agent benefits, and credentials are clearly laid out. Agent testimonials and team pictures add a personal touch.

Their benefits include revenue sharing, no monthly fees, compensation packages, advanced marketing technology, access to an in-house media director, a TopGolf membership, and more. Plus, they make it extremely easy to apply online.

Have a culture that you think agents would love? Make sure it's highlighted on your website.