Jimmy Mackin and Chris Smith on Blogging for Business
Recorded May 5th, 2016.
First Call:
- Quik by GoPro (Video editing app on your phone)
- People as a Service (PAAS): Clarity, CodersClan, TaskRabbit, Ruby Receptionists, Upwork - Scale while keeping cost low.
- Dealing with unrealistic Zestimates? Check their footer.
- "I Want Your Email" How many ways can you capture leads online? There are a lot.
Blogging for Business Key Stats:
Here are just a few stats compiled to show you just how effective inbound/content marketin...
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
79% of companies that have a blog report a positive ROI for inbound marketing (HubSpot State of Inbound, 2014)
1. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)
2. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Kapost)
3. Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Kapost)
Resources:
Read more about Dustin Oldfather's real estate blogging strategy
How a $100,000/year blogging budget helped an agent break the sales record in their market
